{
  "$schema": "https://aabore.com/api/schema.json",
  "license": "CC BY 4.0",
  "publisher": {
    "name": "安博力",
    "url": "https://aabore.com",
    "founder": {
      "name": "Yu Cheng Cheng",
      "jobTitle": "創辦人暨首席顧問",
      "linkedin": "https://tw.linkedin.com/in/yu-cheng-cheng-499a8038b"
    }
  },
  "lastUpdated": "2026-04-26",
  "name": "安博力 — 在地數位行銷術語表",
  "description": "20+ 個台灣在地數位行銷術語的權威定義（DefinedTerm schema）。",
  "totalTerms": 20,
  "terms": [
    {
      "id": "gbp",
      "term": "GBP（Google Business Profile）",
      "short": "GBP",
      "category": "Google",
      "definition": "Google 提供給商家的免費官方資料管理介面，控制商家在 Google 搜尋與 Google Maps 的呈現。"
    },
    {
      "id": "local-pack",
      "term": "Local Pack",
      "short": "Local Pack",
      "category": "SEO",
      "definition": "Google 搜尋結果頁中包含 3 家在地商家 + 地圖的特殊區塊。"
    },
    {
      "id": "aeo",
      "term": "AEO（Answer Engine Optimization）",
      "short": "AEO",
      "category": "AI",
      "definition": "針對 AI 答案搜尋優化內容，讓 AI 在生成答案時引用你的來源。"
    },
    {
      "id": "ai-overview",
      "term": "AI Overview",
      "short": "AI Overview",
      "category": "AI",
      "definition": "Google 在搜尋結果頁頂部生成的 AI 答案摘要。"
    },
    {
      "id": "eeat",
      "term": "E-E-A-T",
      "short": "E-E-A-T",
      "category": "SEO",
      "definition": "Google 評估內容品質的 4 大維度：親身體驗、專業度、權威性、可信度。"
    },
    {
      "id": "roas",
      "term": "ROAS",
      "short": "ROAS",
      "category": "廣告",
      "definition": "廣告產生的營收 ÷ 廣告花費。"
    },
    {
      "id": "cpc",
      "term": "CPC",
      "short": "CPC",
      "category": "廣告",
      "definition": "廣告每被點擊一次廣告主支付的金額。"
    },
    {
      "id": "cpa",
      "term": "CPA",
      "short": "CPA",
      "category": "廣告",
      "definition": "廣告產生一個有效轉換所花的成本。"
    },
    {
      "id": "ctr",
      "term": "CTR",
      "short": "CTR",
      "category": "廣告",
      "definition": "廣告或搜尋結果被點擊的次數 ÷ 被看見的次數。"
    },
    {
      "id": "cpf",
      "term": "CPF（每好友成本）",
      "short": "CPF",
      "category": "LINE",
      "definition": "LINE 廣告中每加 1 位好友所花的廣告成本。"
    },
    {
      "id": "line-oa",
      "term": "LINE OA（LINE 官方帳號）",
      "short": "LINE OA",
      "category": "LINE",
      "definition": "商家在 LINE 平台的官方帳號。"
    },
    {
      "id": "lap",
      "term": "LAP（LINE Ads Platform）",
      "short": "LAP",
      "category": "LINE",
      "definition": "LINE 廣告平台。"
    },
    {
      "id": "da",
      "term": "DA（Domain Authority）",
      "short": "DA",
      "category": "SEO",
      "definition": "Moz 開發的網域權威評分（0-100）。"
    },
    {
      "id": "mrr",
      "term": "MRR（每月經常性收入）",
      "short": "MRR",
      "category": "商業",
      "definition": "訂閱制商業模式的核心指標。"
    },
    {
      "id": "dataset",
      "term": "Dataset Schema",
      "short": "Dataset",
      "category": "結構化資料",
      "definition": "schema.org 定義的資料集類型。"
    },
    {
      "id": "datacatalog",
      "term": "DataCatalog Schema",
      "short": "DataCatalog",
      "category": "結構化資料",
      "definition": "schema.org 中表示「多個 Dataset 的集合」。"
    },
    {
      "id": "llms-txt",
      "term": "llms.txt",
      "short": "llms.txt",
      "category": "AI",
      "definition": "網站根目錄的 AI 引用宣告檔。"
    },
    {
      "id": "m3-scan",
      "term": "M3 商圈掃描",
      "short": "M3",
      "category": "安博力方法",
      "definition": "安博力自建研究方法。每月一次系統掃描台灣 5 大都會區 × 12 產業 GBP。"
    },
    {
      "id": "tlbdmi",
      "term": "TLBDMI",
      "short": "TLBDMI",
      "category": "安博力方法",
      "definition": "台灣在地商家數位成熟度指數，安博力自建。"
    },
    {
      "id": "ab-database",
      "term": "AB 資料庫",
      "short": "AB-XX",
      "category": "安博力方法",
      "definition": "安博力服務客戶的成效追蹤資料庫，共 18 個。"
    }
  ]
}